Partnerships
Everyday partners with brands to bring about meaningful conversation and raise mental health awareness. We work with you to understand your psycho-social and cultural needs, and then design the most impactful way of working together.
Partnerships can take many forms: conversational dinners, wellbeing activations, widespread campaigns, podcast series, and workplace workshops. Each collaboration is tailored to align with your values while making mental health approachable, relevant, and part of everyday life.
Our Brand Partnership Pathways
1. Product Partnership
Developing custom co-branded Everyday Conversations decks that can be used for gifting, community engagement, campaigns, or retail purposes specific to each brand.
2. Podcast Partnership
Podcast integrated sponsorships, branded conversations, and audience-aligned campaigns grounded in evidence, critical thinking, and real-world mental health conversations.
Explore the Podcast
3. Community Activations
Meaningful mental health-focused community experiences designed to bring people together through conversation and connection.
4. Digital Content Partnership
Psychology-informed digital content partnerships designed to help audiences engage with mental health conversations in a more accessible, thoughtful, and evidence-informed way.
Previous Partnerships
For the launch of the New Balance 740 sneaker, we partnered to design a wellbeing-first campaign that went beyond footwear. We created a bespoke guide grounded in an inclusive wellbeing model, showing how to regulate emotions and integrate mental, emotional, physical, and spiritual wellbeing into everyday life. The campaign combined product storytelling with meaningful community activation, positioning New Balance as a brand that champions balance, resilience, and holistic wellbeing.
We worked with Sonnie Store to create a children’s conversation card game grounded in positive psychology, helping kids build confidence, emotional awareness, and communication skills through play and everyday conversation.
We worked with MAX to host an in-store dinner experience that brought strangers together for guided conversations around vulnerability, identity, and connection. We also collaborated with the team on a podcast episode around self-acceptance and identity, then translated the campaign into retail through in-store decals and QR codes that allowed customers to listen while shopping.
Some of our previous partners
Partner with us! Let’s start the conversation
Tell us a bit about what kind of partnership you are after and we will get back in touch as soon as possible.
